Opinion Leader & advocacy relations & alliances

The pharmaceutical industry has long recognised the importance of developing and maintaining close relationships with opinion leaders who add clinical, scientific and practical credibility. They may include professional and patient groups, as well as individual clinicians and patients. The key to success with these alliances is to work towards an agreed, mutually beneficial outcome and to ensure that the dialogue that takes place is meaningful.

Santé’s expertise and experience in creating influential alliances has been proven time and time again. Amongst other activities, we have set up and managed advisory boards and task forces in a range of disease areas.

We have established press offices for a number of patient and professional groups, created international coalitions of clinical and patient groups, run product briefings for interest groups, organised professional meetings and worked with third party organisations to conduct and publicise research.