Tracy has 19 years of experience in public relations, particularly in consumer healthcare. In the current consumer focused market, clients particularly value her strategic thinking, creativity and ability to deliver results that exceed expectations.
Tracy’s expertise spans OTC and ethical healthcare communications, both in the UK and globally. Tracy provides strategic direction and guidance to a number of account teams and has worked in a variety of disease areas from prostate disease to sexual health, hearing care to cancer. In addition, she has unparalleled expertise in advocacy relations. Tracy's work at Santé has won Communiqué Awards and commendations, a major PR Week Award and a Pharmaceutical Marketing Effectiveness Award.
Tracy is also responsible for Santé's client satisfaction survey, ensuring standards are maintained and recommendations are implemented following client feedback. Under her tenure, Santé has consistently scored a minimum of 8/10 year on year. Tracy also oversees the company’s evaluation programmes for each client, ensuring clients can clearly assess the return on investment they obtain when undertaking a communications programme.
