The healthcare sector is acutely exposed to issues that can easily escalate into major crises. Careful identification and appraisal of potential issues before they become a crisis can be hugely important in preparing a client and minimising damage.

Santé has been involved in assisting a number of clients in handling difficult product and corporate issues. Our experience in spotting emerging issues and ensuring clients are well prepared to handle them has prevented or helped contain many potential crises.

We have also been called on to step in mid-crisis where clients are being bombarded both externally and internally for immediate responses.

Santé has conducted issue management programmes on behalf of many pharmaceutical companies including Aventis, Cephalon Inc, GSK, Leo, PGP, Pfizer, Roche, Schering-Plough and Wyeth.