As government policies increasingly impact upon our clients’ interests, successful public relations programmes need to acknowledge and, where appropriate, incorporate political audiences. Working alongside FD’s expert Public Affairs team, FD Santé is able to help clients to unlock value from this largely misunderstood but crucial arena. As well as dealing directly with the UK government, we understand how MPs, advocacy groups, and the media can drive effective agendas. These programmes, confidential as necessary, have provided invaluable ‘immediate’ advice to clients on fast-moving issues, as well as providing longer term client strategies
In addition, through FD’s global reach, FD Santé can help clients to succeed with policy agendas at a global level, targeting other individual European Governments and health departments, the EU and the US.
FD Santé also provides strategic advice to clients throughout the NICE process, from consultation documents and health economic advice through to mobilising and briefing third party stakeholders. As leaders in media and issues management, we can work with clients to maximise opportunities and safeguard their interests at this important time.