Consumer & Patient Disease Compaigns

With a few notable exceptions, such as the US, advertising of prescription products to the general public remains banned in most countries. However, regardless of advertising, both globally and nationally, direct-to-consumer (DTC) communications has been integral to many public relations programmes for a number of years - all within the boundaries of EU legislation and within local codes of practice. FD Santé has many years of experience in running consumer-focused programmes designed to create awareness and understanding of medical conditions and treatment options, empower patients, improve concordance and, ultimately, change attitudes.

Our highly successful work in areas including mental health, hypertension, diabetes, movement disorders, neurology, osteoporosis, asthma, oncology, hearing impairment, myocardial infarction and sleep-related disorders has ethically and, cleverly, secured a dialogue between the industry and its ultimate customer: the consumer.

Consumer and patient choice is already a major focus of healthcare providers and the new social media marketplace will increase the need for relevant and trusted information.

Our programmes focus on engaging the consumer to give healthcare a place on the sofa in living rooms throughout the UK and help clients achieve their communications in consumer-friendly terms.